The USOPC and NBC wanted to bring the Paris Olympics to younger fans, so we built a full Olympic theme park in Roblox. Museums, merch, breakdancing with a DJ, a broadcast studio and an Athlete House where real Team USA Olympians dropped in. At the center stood a massive obstacle course where soccer, diving, swimming, and climbing became large and ludicrous. NBC’s Mike Tirico called the action while millions of players showed up to chase gold.