We turned Logitech’s Song Breaker Awards into the first music awards show in the metaverse. My team built a sprawling Roblox world packed with rideables, collectibles, NPCs, a massive custom selfie booth, a world-spanning roller coaster, organic brand moments and much much more. A 30-minute scripted live show hosted by Bretman Rock and MeganPlays ran for 3 days and featured content creators, appearances from Shroud and Jaden Smith, and best-on-platform motion-captured performances by Gayle and Lizzo. The experience drew 7M visits in under a month, at 24 minutes average session length, reached players in 147 countries, generated 120M social views, and produced 1.9B earned media impressions.