SKEPTA NEVER SLEEP ON TOUR| NIKE

For Nike’s third collaboration with grime MC, Skepta, I helped create a series of retro late-night cable infomercial videos. The tone played off Skepta’s Never Sleep On Tour hustle mindset, with dialogue pulled directly from his interviews and social posts. The films reached millions across Nike and Skepta’s Instagram and were featured at NikeLab New York. In addition to writing and directing duties, I also starred in one sketch as “Mr. Mattress”.