When Schick wanted to authentically connect with comic book fans, gamers and pop culture geeks, we brought them to NYC Comic Con with a bespoke video game like no other. Players took the Hydro 5 razor in hand to shave the beards of a strange crew of aliens and spacemen. A leaderboard tracked top scores and mystery boxes rewarded the best players each day. The whole thing was turned around in-house in just a few weeks. I led the concept, game mechanics, and visual design, and also composed the music and voiced the sound effects.