The Game of Maxximizing turned TJ Maxx’s Maxximizing! philosophy into a coast-to-coast guessing game. Six pop-up pods appeared in high-traffic locations across NYC and LA including Union Square, Flatiron, Grand Central, Hollywood & Highland, Abbot Kinney Boulevard and the Santa Monica Pier. Each day an influencer curated a themed collection. Visitors guessed the value in person or on Instagram and the closest guesses won the whole thing.