The Game of Maxximizing was a coast-to-coast experience that brought to life TJ Maxx's Maxximizing! retail philosophy. Six pop-up pods were activated in high-traffic NYC and LA locations such as Union Square, Flatiron, Grand Central Station, Hollywood & Highland, Abbot Kinney Boulevard, and the Santa Monica Pier. Each day featured a unique collection curated by a different influencer and centered around a specific theme. Participants were invited to visit the pod in real life or on instagram, snap a picture and guess how much they thought the collections were worth. The closest guesses each day were rewarded with the value of the pod collection.