GAME JAM | SCHICK

To demonstrate Schick’s continued commitment to and support of gamer culture, we hosted a 48-hour game jam for 20 NYC indie game designers. Four original games were created and later featured in a pop-up arcade at The Game Award in Los Angeles, where Schick sponsored the inaugural Best Debut Indie Game award. The event and installation were a great success for our client and also our indie game community partner Playcrafting. This was their first brand-sponsored event, and it launched an entirely new revenue stream for them.